Altana
Series D
2025
- Brand guidelines
- Visual system
Altana uses AI to map the world’s supply chains for the companies and governments that move goods through them.
KOPPER wrote the brand guidelines: logo and symbol, the palette, the network graphic, and applications that run from a social post to a government briefing.
Identity
The symbol and wordmark work in negative space: your eye fills the gaps and connects the shapes, the same way Altana connects the hidden network behind every product.
Color
Primary palette
Mustard#B87A1FPMS 6007 C
Light Horchata#F9F7F2
Medium Horchata#DFDCD4
White#FFFFFF
Black#010101PMS Black 6 C
Secondary palette
Poppy#F23C00PMS 2028 C
Seaweed Green#007C4CPMS 7726 C
Ocean Blue#273DA6PMS 2126 C
Sky Blue#006ED1PMS 285 C
Tints
Mustard
#C89954
#D9B888
#E9D8BD
#F3EADD
#9F6309
Poppy
#F46B3D
#F59979
#F7C8B5
#F8E4DA
#C43100
Seaweed Green
#3E9B76
#7DB99F
#BBD8C8
#E0EBE1
#00653E
Ocean Blue
#5C6CB9
#909ACC
#C5C8DF
#E4E4EA
#192978
Sky Blue
#3E90D9
#7DB2E1
#BBD5EA
#E0E9EF
#00497A
Typography
The network for
trusted trade
trusted trade
Eyebrow · Plain Bold
tracking −4% · lh 120%Altana · Product Network
tracking −4% · lh 120%Altana · Product Network
Headline · Plain Bold
tracking −4% · lh 120%A safer, more resilient network of global commerce
tracking −4% · lh 120%A safer, more resilient network of global commerce
Body · Plain Regular
tracking −2% · lh 150%Altana maps the global supply chain as a living graph, surfacing the connections between products, suppliers, and the people who move them.
tracking −2% · lh 150%Altana maps the global supply chain as a living graph, surfacing the connections between products, suppliers, and the people who move them.
Footnotes · Plain Regular
tracking −1% · lh 130%© Altana 2025
tracking −1% · lh 130%© Altana 2025
Graphic elements
In context
